• $1,499

Ultimate Guide to Sales & Service

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  • 18 files

The Ultimate Guide to Sales & Service is a turnkey training program designed for all credit union employees. Participants will learn the importance of sales through the Five Steps to Sales and Service: 1) Build Rapport, 2) Assess Member Needs, 3) Present Features and Benefits, 4) Handle Objections, and 5) Ask for the Business. Participants will also learn how to level up with relationship selling to members.

Introduction

You can effect real change at your credit union as an onsite coach. In this course, Ultimate Guide to Sales & Service, you’ll use a Course Presentation, Facilitator Guide and Participant Workbook containing the materials and resources needed for the training session.

Included with each step:

  • Section overview and learning objectives for participants

  • Course syllabus with timing expectations

  • Suggested preparations for your training session

  • References to other resources you may use throughout the course

Contents

Step 1: Build Rapport

In Step 1, you’ll give an overview of the importance of sales and service in the credit union industry, starting with the first step: building rapport.

MSA-UGSS-Step1-Presentation.pdf
  • 10.7 MB
MSA-UGSS-Step1-Facilitator-Guide.pdf
  • 2.59 MB
MSA-UGSS-Step1-Participant-Workbook.pdf
  • 951 KB

Step 2: Assess Member Needs

In Step 2, we’ll discuss ways to assess member needs using questions and other tactics.

MSA-UGSS-Step2-Presentation.pdf
  • 3.03 MB
MSA-UGSS-Step2-Facilitator-Guide.pdf
  • 1.32 MB
MSA-UGSS-Step2-Participant-Workbook.pdf
  • 434 KB

Step 3: Present Features/Benefits

In Step 3, we’ll discuss the importance of product knowledge and the different ways to cross-sell products and services to members.

MSA-UGSS-Step3-Presentation.pdf
  • 4.2 MB
MSA-UGSS-Step3-Facilitator-Guide.pdf
  • 1.96 MB
MSA-UGSS-Step3-Participant-Workbook.pdf
  • 632 KB

Step 4: Handle Objections

In Step 4, we’ll discuss how to ask for the business effectively and handle any objections members may have to a sale.

MSA-UGSS-Step4-Presentation.pdf
  • 4.94 MB
MSA-UGSS-Step4-Facilitator-Guide.pdf
  • 2 MB
MSA-UGSS-Step4-Participant-Workbook.pdf
  • 415 KB

Step 5: Ask for the Business

In Step 5, we’ll discuss how to close a sale at your credit union effectively.

MSA-UGSS-Step5-Presentation.pdf
  • 3.3 MB
MSA-UGSS-Step5-Participant-Workbook.pdf
  • 446 KB
MSA-UGSS-Step5-Facilitator-Guide.pdf
  • 2.01 MB

Level UP

In Level UP, we’ll discuss the importance of developing a relationship with members and how to level up your sales by focusing on the six “B’s” of relationship selling.

MSA-UGSS-LevelUP-Presentation.pdf
  • 2.14 MB
MSA-UGSS-LevelUP-Facilitator-Guide.pdf
  • 1.08 MB
MSA-UGSS-LevelUP-Participant-Workbook.pdf
  • 479 KB