Member Engagement & Maslow's Hierarchy

$250

Member Engagement & Maslow's Hierarchy

Credit unions were created to meet the needs of people. Our mantra is “People Helping People.” It’s our purpose, our charge.

But the question is, what needs are we talking about? Financial needs?

By and large, credit unions focus on helping meet the general financial needs of members but we believe we need to dig deeper as an industry. When you reach the real, authentic needs of your members, you can drive greater trust, loyalty, and a stronger bottom line. When we consider the member as a whole, we’re referencing Maslow’s Hierarchy of Needs.

Introduction

Course Overview / Learning Objectives

Member Engagement & Maslow's Hierarchy of Needs

Review of Maslow's Hierarchy of Need

Incorporating Maslow's Hierarchy of Needs into Your Credit Union's Strategy

LEVEL #1: Physiological Needs

LEVEL #1: Credit Unions in Action

LEVEL #2: Safety Needs

LEVEL #2: Credit Unions in Action

LEVEL #3: Love & Belonging

LEVEL #3: Credit Unions in Action

LEVEL #4: Esteem

LEVEL #4: Credit Unions in Action

LEVEL #5: Self-Actualization

LEVEL #5: Credit Unions in Action

Maslow's Hierarchy of Needs is Vital to Your Growth

Vulnerable Collaboration

Vulnerable Collaboration Collides with Maslow's Hierarchy of Needs

Preview

Characteristics of Vulnerable Leaders

Examples of Vulnerable Collaboration During the Pandemic

STEP #1: Knowing What You Stand Up For and OWN It

STEP #2: Don't Just Follow, LEARN

STEP #3: ADAPT and Evolve, or Become Extinct

Conclusion

It's Time to #STANDUP and Make a Difference!

Personal Analysis for Vulnerable Leadership.pdf

References

Download White Paper

Member Engagement & Maslow's Hierarchy Whitepaper

Authors

Kerry Fulton - Biography

Susan Mitchell - Biography