To respond with empathy to the basic needs of your members takes preparation, insight, and  collaboration with others. Our goal is to help credit unions recognize that while we cannot be all things to all people, we can be unique for those who need us the most – and that matters more than anything else we do.

Collaboration is a core value of the credit union industry. We’ve worked with other entities for years tackling real problems and creating solutions to meet different needs. But while credit unions may be great at collaborating, to make real and lasting change, we need to focus our efforts on vulnerable collaboration.

What do you think of when you hear the word  VULNERABILITY? Some may think of weakness or personal mistakes. Some may even think of professional danger, especially because we talk at length about our systems be vulnerable to cyberattacks.

But when it comes to vulnerable collaboration,  vulnerable means power. When you participate in vulnerable collaboration with a group or individual, you create a deeper connection, thereby creating better results from the collaboration and increased productivity and unity.